Sparkfund
In 2017, our hope was to sell “Technology Subscriptions”. Our mission was to help companies who couldn’t afford to allocate budget to energy upgrades to do energy upgrades. We helped these companies to focus on their core business while we made sure their energy systems were replaced and continued to run optimally.
Years later - 2020 and beyond, the company evolved. We were no longer just helping companies do energy upgrades. We started guiding monolithic utilities like Southern Company and Xcel Energy towards more efficient ways of operating and being a vocal leader of change within the utility circle.
We upgraded the brand to position Sparkfund to be a leader in the clean energy transition.
Old Branding Treatment - Monotone, Flat & Sterile
New Branding Treatment - Vibrant, Energetic & Dynamic
The process
Listen
Ideate
Create
Supplementary Colors
To add flexibility to the existing palette, we added a suite of gradients. The bright gradients signifies energy and the brightness of the colors are a nod to the bright future of clean energy.
Brand Elements
Sparkfund’s business has a lot of complex and convoluted processes and concepts. The new brand redesign aims to solve that problem by illustrating these complex and convoluted concepts in a simple, approachable, top-down design style.
