Sparkfund Brand Experience
Areas of Focus
The Problem
Video
Website
Product Branding
Conference
Presentations
As Sparkfund grew as a company, the brand needed an upgrade.
We upgraded the brand to position Sparkfund to be a leader in the clean energy transition.
Old Branding Treatment - Monotone, Flat & Sterile
New Branding Treatment - Vibrant, Energetic & Dynamic
Brand Elements
Sparkfund’s business has a lot of complex and convoluted processes and concepts. The new brand redesign aims to solve that problem by illustrating these complex and convoluted concepts in a simple, approachable, top-down design style.