Sparkfund Brand Experience
The Problem
Areas of Focus
As Sparkfund grew as a company, the brand needed an upgrade.
Video
Website
Product Branding
Conference
Presentations
We upgraded the brand to position Sparkfund to be a leader in the clean energy transition.
Old Branding Treatment - Monotone, Flat & Sterile
New Branding Treatment - Vibrant, Energetic & Dynamic
The process
Listen
Ideate
Create
Supplementary Colors
To add flexibility to the existing palette, we added a suite of gradients. The bright gradients signifies energy and the brightness of the colors are a nod to the bright future of clean energy.
Brand Elements
Sparkfund’s business has a lot of complex and convoluted processes and concepts. The new brand redesign aims to solve that problem by illustrating these complex and convoluted concepts in a simple, approachable, top-down design style.
