PowerUp Conference
Opower
The Problem
Areas of Focus
Every year Opower hosted an annual conference bringing the biggest energy leaders in the industry together. Every year, the design team was challenged to create a unique brand for this event.
Branding
Print Design
Environmental
Bringing Opower’s Brand to Life in Miami
Opower’s 2nd annual conference brought together the brightest minds in the energy industry.
With that came big challenges as the design team was tasked with creating an impactful experience to inspire hope and optimism for the future of energy.
Step-by-step, through collaboration with the events team, we created a foundational brand for the event that permeated throughout the venue…
…emphasizing experiences and moments that mattered.
From creating booklets to coordinating with SWAG vendors…
From choosing the correct colored lightbulbs to determining the perfect layout for the product lounge…
The event was a huge success.
