Opower Brand Redesign / 2015

BrandingVisual Design
Written By john lee
 

Opower’s brand was in need of a revamp to accommodate for the evolution of the company.

 

my role:

  • Conducted various methods of research including interviews, focus groups, existing brand audit, etc

  • Created report of findings for presentation to CMO and Marketing VP

  • Created 1 of 2 design concepts

  • Once concept was decided, created an online brand guide

  • Applied new brand to all future projects including PowerUp Conference and the website


 
john lee
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PowerUp Conference / 2016