Cardinal Path Brand Identity
Housing Alexandria needed branding for their new affordable housing project in Alexandria, VA. The brand needed to speak to family and comfort.
Brand Identity
Logo Design
Environmental Design
Areas of Focus
The Problem
An Affordable Home Ownership Project
Logo
This concept emphasizes “family”. Through interviews we learned that the target households are young families with one or two young children. Through the use of negative space, a young cardinal can be found within the larger cardinal in the mark below - to denote family.
Color
The color palette was derived from the Cardinal as well as the anticipated color palette of the future homes as seen in the initial site plans and elevations.
Type
The type needed to convey a sense of comfort, familiarity, and homeyness while still communicating that these homes are new, well built, and high quality.
